{"id":13003,"date":"2022-11-30T20:30:20","date_gmt":"2022-11-30T23:30:20","guid":{"rendered":"https:\/\/www.leonardi.adv.br\/what-we-do\/"},"modified":"2025-05-05T13:34:44","modified_gmt":"2025-05-05T16:34:44","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/www.leonardi.adv.br\/en\/what-we-do\/","title":{"rendered":"What We Do"},"content":{"rendered":"\n<section id=\"page-header-1\" class=\"c-block b-page-header b-page-header--page-what-we-do \" style=\"background-color: #367af2 \">\n\t<div class=\"b-page-header__container container\">\n\t\t<div class=\"b-page-header__wrapper\">\n\t\t\t<div class=\"b-page-header__content\">\n\t\t\t\t<section class=\"b-page-header__content-inner\">\n\t\t\t\t\t<h3 class=\"b-page-header__page-title\">\n\t\t\t\t\t\tWhat We Do\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n<header class=\"c-section-header\">\n\t<h2 class=\"c-section-header__title c-title c-title--h1\">\n\t\tTHROUGH A <strong>PRACTICAL WORK APPROACH<\/strong>\n\t<\/h2>\n\n\t\t<div class=\"c-section-header__text c-text\">\n\t\tand recommendations tailored to each business&#8217;s culture, we enable projects, assist in decision-making, and generate value for our clients.\t<\/div>\n\t<\/header>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<div class=\"b-page-header__picture\">\n\t\t\t\t<div class=\"b-page-header__picture-inner\">\n\t\t\t\t\t<figure class=\"b-page-header__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.leonardi.adv.br\/wp-content\/uploads\/2024\/09\/DSC8769-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.leonardi.adv.br\/wp-content\/uploads\/2024\/09\/DSC8769-2.jpg 600w, https:\/\/www.leonardi.adv.br\/wp-content\/uploads\/2024\/09\/DSC8769-2-200x300.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"b-page-header__block\"><\/div>\n<\/section>\n\n\n\n<section id=\"services-1\" class=\"c-block b-services b-services--page-what-we-do \">\n\t<svg class=\"c-icon c-icon--floating\" aria-hidden=\"true\">\n\t\t<use xlink:href=\"#services-blocks\" \/>\n\t<\/svg>\n\t<div class=\"b-services__container container\">\n\t\t<h2 class=\"b-services__caption\" data-aos=\"fade-right\" data-aos-offset=\"400\" data-aos-easing=\"ease-in-sine\">\n\t\t\t<p><strong>LEARN MORE<\/strong> ABOUT <strong>OUR SERVICES<\/strong><\/p>\n\t\t<\/h2>\n\t\t<div class=\"c-accordion\" id=\"b-services--accordion-group\">\n\t\t\t\t\t\t<div class=\"c-accordion__item\">\n\t\t\t\t<h4 class=\"c-accordion__header\" id=\"accordion-item--header--data-protection\">\n\t\t\t\t\t<button class=\"c-accordion__button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n\t\t\t\t\t\tdata-bs-target=\"#accordion-item--content--data-protection\"\n\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\taria-controls=\"accordion-item--content--data-protection\">\n\n\t\t\t\t\t\t<div class=\"b-services__wrapper\">\n\t\t\t\t\t\t\t<figure class='b-services__figure'>\n\t\t\t\t\t\t\t\t<img src='https:\/\/www.leonardi.adv.br\/wp-content\/uploads\/2022\/11\/Untitled-1.png' alt=\"service icon\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t<h2 class='b-services__title'>\n\t\t\t\t\t\t\t\t<p>DATA PROTECTION<\/p>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<svg class=\"c-icon\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t<use xlink:href=\"#accordion\" \/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"b-services__subtitle\">\n\t\t\t\t\t\t\t<p>From compliance projects to investigations by authorities and litigation, we develop winning strategies to simplify the complexity of privacy and data protection regulations.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/h4>\n\t\t\t\t<div id=\"accordion-item--content--data-protection\"\n\t\t\t\t\tclass=\"c-accordion__collapse collapse collapsed\"\n\t\t\t\t\taria-labelledby=\"accordion-item--header--data-protection\"\n\t\t\t\t\tdata-bs-parent=\"#b-services--accordion-group\">\n\t\t\t\t\t<div class=\"c-accordion__body b-services__accordion\">\n\t\t\t\t\t\t<ul>\n<li>Adaptation of companies to the requirements of the Brazilian General Data Protection Law \u2013 LGPD<\/li>\n<li>Memorandums, legal opinions, and advisory papers on complex issues involving the interpretation and application of personal data protection and privacy regulations, including LGPD, GDPR, the Bank Secrecy Law, sector-specific regulations, and others.<\/li>\n<li>Specific analyses to enable the launch of products, services, and features based on personal data. Personalized advertising (behavioral targeting), programmatic media, use of cookies, search history, aggregated data, and other ad tech mechanisms.<\/li>\n<li>Privacy policies, opt-in\/opt-out models, email marketing, and newsletters.<\/li>\n<li>Open banking, open data, positive credit reporting, and common use of APIs for personal data sharing.<\/li>\n<li>Mapping of personal data processing activities through questionnaires and interviews with each business area, and the preparation of records of processing activities (RoPAs).<\/li>\n<li>Analysis of personal data flows and identification of appropriate legal bases according to the purpose of processing, risk identification, and compliance diagnosis, along with an action plan with recommendations.<\/li>\n<li>Contracts and documents for implementing LGPD requirements, such as information security policies, incident response plans, internal privacy notices, data governance policies, and others.<\/li>\n<li>Legitimate interest assessments (LIA), applying tests for purpose, necessity, and proportionality.<\/li>\n<li>Data protection impact assessments (DPIA) with recommendations for measures, safeguards, and risk mitigation mechanisms.<\/li>\n<li>Data processing agreements, tailored to each company&#8217;s role as data processor or controller. Practical implementation of privacy by design to document and record data protection concerns for new projects within the company.<\/li>\n<li>International transfer mechanisms: compliance, standard contractual clauses (SCCs), binding corporate rules (BCRs), and others. Legal support for the Data Protection Officer (DPO) in handling internal and external demands related to personal data protection, including mentoring, training, and customized workshops.<\/li>\n<li>Handling data subject rights, with the assessment of requests, development of responses, and specific recommendations for complex cases.<\/li>\n<li>Development of preventive measures for security incidents, including business continuity plans, simulations, and training.<\/li>\n<li>Personal data incidents and breaches: crisis management, risk assessment, communication with the National Data Protection Authority (ANPD), data subjects and third parties, press releases, and other necessary actions.<\/li>\n<li>Representation before the National Data Protection Authority (ANPD), the National Consumer Secretariat (SENACON), the Central Bank of Brazil (BACEN), and other authorities responsible for oversight and sanctions related to non-compliance with LGPD and other data protection laws.<\/li>\n<li>Specific expertise in personal data protection in the context of audits, due diligence, initial public offerings (IPOs), and mergers and acquisitions (M&amp;As).<\/li>\n<li>Training for internal teams on the use of contracts and documents related to personal data protection.<\/li>\n<li>Corporate training for executives and employees on best practices in personal data protection and privacy.<\/li>\n<li>Development of courses, guides, and materials on privacy, data protection, and information security, customized according to business areas.<\/li>\n<li>Opinions, studies, and research on possible interpretations of Brazilian and comparative law, regulatory trends, market practices, leading cases, and new decisions.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"c-accordion__item\">\n\t\t\t\t<h4 class=\"c-accordion__header\" id=\"accordion-item--header--digital-law\">\n\t\t\t\t\t<button class=\"c-accordion__button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n\t\t\t\t\t\tdata-bs-target=\"#accordion-item--content--digital-law\"\n\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\taria-controls=\"accordion-item--content--digital-law\">\n\n\t\t\t\t\t\t<div class=\"b-services__wrapper\">\n\t\t\t\t\t\t\t<figure class='b-services__figure'>\n\t\t\t\t\t\t\t\t<img src='https:\/\/www.leonardi.adv.br\/wp-content\/uploads\/2022\/11\/Untitled-2-e1669913652490.png' alt=\"service icon\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t<h2 class='b-services__title'>\n\t\t\t\t\t\t\t\t<p>DIGITAL LAW<\/p>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<svg class=\"c-icon\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t<use xlink:href=\"#accordion\" \/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"b-services__subtitle\">\n\t\t\t\t\t\t\t<p>From the legal feasibility of new businesses to the representation of platforms and online services, we develop customized solutions based on our extensive experience with all aspects of the digital economy.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/h4>\n\t\t\t\t<div id=\"accordion-item--content--digital-law\"\n\t\t\t\t\tclass=\"c-accordion__collapse collapse collapsed\"\n\t\t\t\t\taria-labelledby=\"accordion-item--header--digital-law\"\n\t\t\t\t\tdata-bs-parent=\"#b-services--accordion-group\">\n\t\t\t\t\t<div class=\"c-accordion__body b-services__accordion\">\n\t\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400\">Terms of use, privacy policies, contracts, and other documents for websites, platforms, and online services.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Advisory services on online advertising for advertisers, media outlets, agencies, intermediaries, and platforms, including administrative representation before CONAR \u2013 the National Advertising Self-Regulation Council.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Marketplaces, e-commerce, intermediary websites, and payment systems.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Contracts for hosting and platform integration, APIs, apps, and systems.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Streaming and download services for music, videos, books, and other works.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Partnerships for publishing and promoting content on websites and social media.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Sponsored links and the use of third-party trademarks and distinctive signs.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Digital influencers, customized campaigns, and targeted advertising.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Promotions, cultural contests, sweepstakes, and sponsorships via the Internet.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Partnerships for publishing and promoting content on websites and social media.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Sharing of online traffic and advertising revenue.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Assignment, licensing, and authorization of the use of name, image, and voice (publicity rights) in the digital environment.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Issues related to the use of electronic contracts, encryption, digital signatures, and digital certification.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Codes of conduct and best practices for Internet use in the workplace.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Responsibility of users and third parties for content published online.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Concrete application of the Civil Framework for the Internet and applicable legislation.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Issues regarding the provision of registration data and online records.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Notifications and responses regarding the removal and maintenance of online content.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Conflicts between domain names, trademarks, trade names, and distinctive signs.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Administrative and arbitration procedures concerning domain names (UDRP, SACI, and others), including freezing, deactivation, and transfer.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Development, licensing, and assignment of software (proprietary, free, apps and mobile, GPL licenses, open source, and others).<\/span><\/li>\n<li><span style=\"font-weight: 400\">Use of computing platforms and cloud services.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Implications of network neutrality in digital businesses.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Study of projects, products, and services of startups.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Analysis of the legal feasibility of new online business models.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Assessment, negotiation, acquisition, and transfer of digital assets.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Testing of products and services offered online to prevent legal risks.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Issues of governance and regulation of the Internet.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Opinions, studies, and research on possible interpretations of Brazilian and comparative law, regulatory trends, market practices, leading cases, and new decisions.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"c-accordion__item\">\n\t\t\t\t<h4 class=\"c-accordion__header\" id=\"accordion-item--header--new-technologies\">\n\t\t\t\t\t<button class=\"c-accordion__button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n\t\t\t\t\t\tdata-bs-target=\"#accordion-item--content--new-technologies\"\n\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\taria-controls=\"accordion-item--content--new-technologies\">\n\n\t\t\t\t\t\t<div class=\"b-services__wrapper\">\n\t\t\t\t\t\t\t<figure class='b-services__figure'>\n\t\t\t\t\t\t\t\t<img src='https:\/\/www.leonardi.adv.br\/wp-content\/uploads\/2022\/11\/Untitled-3.png' alt=\"service icon\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t<h2 class='b-services__title'>\n\t\t\t\t\t\t\t\t<p>NEW TECHNOLOGIES<\/p>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<svg class=\"c-icon\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t<use xlink:href=\"#accordion\" \/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"b-services__subtitle\">\n\t\t\t\t\t\t\t<p>From the disruption of business models to the implementation of artificial intelligence, we provide knowledge for the law to be an ally of innovation.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/h4>\n\t\t\t\t<div id=\"accordion-item--content--new-technologies\"\n\t\t\t\t\tclass=\"c-accordion__collapse collapse collapsed\"\n\t\t\t\t\taria-labelledby=\"accordion-item--header--new-technologies\"\n\t\t\t\t\tdata-bs-parent=\"#b-services--accordion-group\">\n\t\t\t\t\t<div class=\"c-accordion__body b-services__accordion\">\n\t\t\t\t\t\t<ul>\n<li>Construction and Improvement of Public Policies and Legal Frameworks for Emerging Technologies and Business Models.<\/li>\n<li>Drafting of technical notes and contributions to public consultations, representation in public hearings, and the development and presentation of improvement suggestions for legislative projects and regulatory frameworks.<\/li>\n<li>Use of artificial intelligence (AI) systems, machine learning, big data, algorithms, and autonomous systems.<\/li>\n<li>Business intelligence (BI), predictive models, automated decision-making, credit scores, risk scores, and similar applications.<\/li>\n<li>Implementation of facial recognition and biometric technologies, including onboarding procedures, anti-fraud systems, authentication, identity validation, and related processes.<\/li>\n<li>Video games and new business models (digital distribution, subscriptions, microtransactions, DLC, freemium\/ad-supported products, loot boxes, battle passes, gift cards, and similar mechanisms).<\/li>\n<li>Geolocation, Internet of Things (IoT), sensors, connected vehicles, and smart devices.<\/li>\n<li>Blockchain, crypto assets, cryptocurrencies, and NFTs (non-fungible tokens).<\/li>\n<li>Opinions, studies, and research on possible interpretations of Brazilian and comparative law, regulatory trends, market practices, leading cases, and new decisions.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13003","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What We Do - Leonardi Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leonardi.adv.br\/en\/what-we-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What We Do - Leonardi Advogados\" \/>\n<meta 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