In Milan, one of the first collective lawsuits in Europe focused on the protection of minors in the digital environment is getting underway. The initiative, brought by family associations and a group of parents, challenges the conduct of major digital platforms, alleging that they have failed to implement effective measures to prevent children’s access and that they rely on mechanisms that encourage excessive use.
The case argues that flaws in age verification systems allow a significant number of minors to access these platforms, often through unverified information. It also targets the use of so-called “dark patterns,” such as infinite scrolling, constant notifications, and algorithmic content personalization, which tend to prolong usage and may increase risks to mental health, including anxiety, sleep disorders, and social isolation.
Among the key requests are the implementation of more robust age verification mechanisms, the review of features considered potentially addictive, and the inclusion of clear warnings about the risks associated with prolonged use.
The case is part of a broader international trend of increasing scrutiny over the impact of digital platforms, particularly regarding the protection of minors. The court’s decision could set an important precedent in Europe, with the potential to drive structural changes in how these platforms operate and engage users.