Partner

Marcel Leonardi

Metalhead, street racer and PC gamer. Leading the firm, he has more than 25 years of academic and professional experience in Data Protection, Digital Law and Technology.

The leader of Leonardi Advogados. Holds a Doctorate, Masters and a Bachelor Degree in Law from Universidade de São Paulo, with a PhD from Berkeley Law. He was the Director of Public Policy at Google Brasil from 2011 to 2018, having collaborated intensely in the elaboration of the Civil Rights Framework for the Internet and the General Data Protection Law. He has also worked on public policy issues in the most varied subjects of the technology and Internet sector, with extensive international experience.

Professor at Fundação Getúlio Vargas (FGV LAW) since 2005. Ethics Counselor at CONAR – National Council for Advertising Self-Regulation. Arbitrator of the B3 Market Chamber, in disputes involving business law.

Marcel is certified by the International Association of Privacy Professionals (IAPP) in European (CIPP/E) and US (CIPP/US) privacy. Trained in Internet Governance by DiploFoundation. He was a scientific adviser to FAPESP-Fundação de Amparo à Pesquisa do Estado de São Paulo on issues of data protection and digital law, and a policy fellow at the Electronic Frontier Foundation.

Book author of “Responsabilidade Civil dos Provedores de Serviços de Internet”, “Tutela e Privacidade na Internet” and “Fundamentos de Direito Digital” and of several articles on personal data protection, digital law and new technologies.

Marcel is passionate about computers, video games and connectivity. As a child, he used domestic clones of the ZX Spectrum, Apple II and MSX; he had fun with the Pong, Odyssey and Atari consoles, and used the RENPAC and Videotext networks. As a teenager, he was one of the first commercial Internet users in Brazil and learned HTML.

Marcel is a fan of heavy, thrash and death metal, having flown in 2008 on Bruce Air Flight AEU 666, piloted by Bruce Dickinson on the London-Warsaw section. In Lisbon, he was on the same day at an official ceremony with the Prime Minister of Portugal in the morning and at a Slayer concert in the evening. He served as a roadie and translator for Stratovarius, Rage, Grave Digger, Savatage, Mercyful Fate, King Diamond and other metal bands at shows in Brazil. He played classical piano for a long time and can still read sheet music. In addition to music, his hobbies are street racing and video games.

Also meet

Personal Assistant

Mariana Araujo

Pisces, dyslexic, the "mom" of the group, cook, nurse, and a friend in my spare time. Filtering my words isn’t my strong suit—on a scale from 0 to 10, I go all in without fear of being happy.

Lawyer

Blanca Albuquerque

An Alagoan Carrie Bradshaw who has binge-watched every girly series. Loves traveling, discovering new places, roller skating, reading, and beaches. Her biggest dream is to live in an endless summer, filled with warmth and joy.

Legal Aid

Bruna Cardoso

Our first intern to join the team when it was all bare-bones. She loves food in large quantities and never refuses an invitation to eat sushi.

DPO

Gin Tônica

Woof, woof, woof. Got a treat?

Content Curator

Mariana Moura

Witch without a coven, enthusiast of gastronomic and cultural events. She doesn't want to be bothered when she has her headphones on and is, usually, a saint (evil laughter).

Administrative Assistant

Carlos Maciel

A nerd, a bit absent-minded, annoying when necessary, and a civil service exam candidate. Enjoys watching crime series, taking photos, and playing video games. Loves to travel but prefers quiet places like farms and countryside retreats over crowded spots.

Lawyer

Thais Novaes

Never turns down a good conversation, especially over coffee. A believer in God without a specific religion. Known for her unmistakable and contagious laughter. The queen of office slang.

Lawyer

Victória Lopes

Northeastern with a strong accent, she has one foot in Law and one foot in Design. A jelly candy sommelier, she has already won an Amy Winehouse's best costume competition.

Lawyer

Bruno Ferreira

Gabriel’s dad and a lawyer in his free time. Eclectic, always looking for something new—whether it's exploring places, trying different foods, or taking up a new sport.

Mid-Level Associate

Aline Calumby

She is not just “la belle de jour”. She is the embodiment of dedication to problem solving, especially when it comes to legal matters.

Lawyer

Naiara Martins

Music enthusiast, loves watching series and baking in her spare time. Always looking for ways to simplify processes and make things more practical.